The past nine years of my life have been dedicated to advertising, working to analyze and understand human behavior in order to inspire desired changes in behavior or perspective. 

I have learned that immersive experiences that move people emotionally and cerebrally are often the best way to incite action. As such, I seek to engulf viewers and elicit visceral reactions in order to provoke personal movement. Video production – specifically video editing – has become one of my preferred mediums for delivering stories and sensorial experiences. 

I have experience editing spots for advertising, recording and editing music videos and live performances. To get in contact, please email me @ jufparedes@gmail.com.